Hot Topic
Endless Aisle


The Hot Topic Endless Aisle allows customers to browse for product information, check inventory, compare products and order out-of-stock items and/or apparel not carried in the store. Music downloads are also offered at the kiosk.

ROLE: With more than 600 fashion locations and a dedicated customer base, Hot Topic called for a comprehensive build and robust design. Requirements were gathered through on-site discovery sessions upon which the overall experience was conceptualized and wireframes created. I also designed the user interface, instructional animations, built HTML/CSS templates and worked closely with developers to keep the integrity of the experience through completion and ensure it lived up to the client’s well-known, edgy brand.